Sonae Sierra is an international shopping centre specialist, with a passion for bringing innovation and excitement to the shopping and leisure centre industry. Incorporated in Portugal in 1989, as strategic shareholders Sonae, SGPS (Portugal) with 50% and Grosvenor (United Kingdom) with 50%. The Company owns or co-owns 39 Shopping Centres in Portugal, Spain, Italy, Greece and Brazil, with a total Gross Lettable Area (GLA) of more than  1,6 million m2. Currently, Sonae Sierra is developing 14 more projects in Portugal, Spain, Italy, Germany, Greece and Brazil, with a total GLA of more than 520.000 m2. 

Serra Shopping in Covilhã Portugal opened in November 2005. The shopping and leisure centre includes 86 shops, with a Gross Lettable Area (GLA) of 17.677 m2, which include the presence of the most prestigious national and international brands, complementing the 37 local tenants that represent 40% of the centre’s total GLA.

Why People Counting System?
Serra Shopping identified the need to measure the amount of people and cars entering the center, as well as understand which entrances are used the most and what the peak times were for each entrance. This would enable Serra to better understand the traffic flow over the course of any given day and compare it over time. Serra Shopping Center’s main concern with a people counting solution is the accuracy to ensure successful analysis.

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Neinver, founded in 1969, is one of the leading European real estate management companies, with a presence in Spain, Italy, Poland and Portugal. With 37 years of experience, Neinver is now one of the most innovative and financially sound companies in the marketplace, with the flexibility to adapt to the specific requirements of each client.

Neinver’s business centers on the development, marketing and management of a broad range of real estate projects: business, industrial, retail and leisure parks. One of Neinver’s great successes was the development of the Factory brand outlet centers, making Neinver the market leader in outlet centers in Spain and the fourth largest in Europe.

Why People Counting System?
Neinver identified the need to understand their foot traffic volumes approximately 10 years ago. Initially a video camera-based system was installed at each mall entrance. After a few years, Neinver realized that the data provided by video systems was often incorrect by 30% or more and aside from this inaccuracy was inconsistent. Several attempts to adjust the system and work with the competitor were unsuccessful, so Neinver began discussions with Enkoa, PassCheck’s authorized distributor in Spain and Portugal.
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